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Introduction

5G will launch in markets such as Australia, Korea, the US, and China in 2019, and its arrival adds new twists to old mobile broadband themes, such as how to price next-gen mobile and its impact on certain customer segments. But CSPs need to keep it real – the 5G opportunity in 2019 is more about reducing the cost of delivering data than monetizing it or even ARPU improvement.

Highlights

  • The key to monetizing 5G is how it is priced. This report examines tariff charging options for early-adopter 5G markets in 2019.

Features and Benefits

  • Looks at how CSPs are likely to charge for 5G in 2019.
  • Urges CSPs to remain focused on differentiation as 5G is rolled out, arguing that network as a differentiator in 2019 will be key, but so too will content, customer service, and loyalty schemes.

Key questions answered

  • What are the early charging models that are emerging for 5G?
  • Does 5G change what CSPs can differentiate on or not?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for service providers and platforms
  • Recommendations for technology vendors

Pricing for 5G in 2019 will be more of the same

  • 25GB+ mobile data plans triple, set to boom with 5G
  • CSPs prep for 5G, but tariff innovation is lacking

Mobile is not just about the price point; what is wrapped around the offer also matters

  • Competition is the culprit behind falling mobile data charges
  • 5G will not reverse per-megabyte declines in 2019

Mobile-only consumers will spike in 2019, but not because of 5G launches

  • Affordable, large data packs drive mobile-only penetration
  • Mobile-only consumers are a niche, but still worth fighting for

Appendix

  • Methodology
  • Further reading
  • Author

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