skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


The main RPA vendors are reporting hypergrowth, announcing revenue growth and net new customer acquisition at impressive rates. Yet for many customers, the journey to scaled-up implementations is proving complex, challenging, and frustrating.


  • The process of scaling RPA throughout an enterprise will continue to present challenges in 2019. The technology itself does not present problems, but it becomes unwieldy very quickly
  • It's easy to underestimate the effort, complexity, and cost of managing a digital workforce. The speed with which RPA can be set up is misleading. Rigor and formal controls, with the full knowledge and support of IT, must come into play if scale is to be achieved.
  • 2018 saw the birth of the RPA marketplace. Leading RPA vendors Automation Anywhere, Blue Prism, and UiPath all launched marketplaces to encourage and facilitate RPA deployment and maintenance.

Features and Benefits

  • Explores trends emerging in 2018 and predicts likely trends for 2019
  • Identifies the challenges and opportunities for RPA and intelligent automation

Key questions answered

  • Is transformation through automation all about the technology?
  • Is it easy to find the right skillset to put automation in place?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages

RPA will continue to be difficult to scale in 2019

  • RPA vendors are reporting hypergrowth
  • 2019 will see more RPA customers, but operationalizing RPA is hard
  • Opportunities could be missed, while simple challenges remain
  • 2019 is when holistic RPA service models will be enhanced

2019 will see investment in RPA marketplaces to ease implementation

  • Digital storefronts with reusable components

Shifts in terminology draw RPA into a wide use of the term AI

  • In 2019 we will see more focus on the interplay between AI and RPA
  • 2019 is the right time to invest in skills for intelligent automation
  • The original realism about the promise of RPA is in danger of being fully subsumed into the hype around AI in 2019


  • Methodology
  • Further reading
  • Author

Recommended Articles

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Service Provider Markets

    5G is here – almost – with the launch of Verizon 5G Home

    ByMike Roberts 01 Oct 2018

    Verizon 5G Home is a milestone in the telecoms market because it is the first large-scale commercial launch of broadband services based on 5G technologies, albeit not on a fully standardized version of those technologies.

  • Consumer & Entertainment Services

    Telco loyalty programs are about more than improving churn

    ByNicole McCormick 07 Mar 2018

    Loyalty programs have long been held as key to indirect monetization for the communications service provider. Upcoming research from Ovum has verified that notion – loyalty schemes improve Net Promoter Scores (NPS – a measure of brand perception) and can help improve churn. They can also lead to net additions growth and can even earn revenues for the operator.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now