skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Ovum's ICT Enterprise Insights program, based on interviews with around 7,000 senior IT executives, answers the key questions. This brief focuses on the top findings from this program for the Customer Engagement category.

Highlights

  • Investments in customer engagement are on the rise.
  • Marketing automation will move beyond brand building.
  • The collaborative workforce platform is taking shape.

Features and Benefits

  • Assesses how vendors and enterprises can succeed in the emerging enterprise platform market.
  • Predicts potential investments in the customer engagement, marketing automation, and collaborative workforce platform categories.

Key questions answered

  • What are the investments planned for customer engagement platforms?
  • What are the investments planned for marketing automation platforms?
  • What are the investments planned for collaborative workforce platforms?

Table of contents

Summary

  • Introduction
  • Download 1: 2019 ICT Enterprise Insights in Customer Engagement

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316


Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now