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This report assesses the trends shaping the analytics market to help enterprises and vendors survive in a more data-conscious and tightly regulated world.


  • Baking analytics into enterprise applications is the method by which the original promise of BI is met – making every decision made within an organization a little smarter by guiding users with data-driven insights.

Features and Benefits

  • Assesses the key business and technology trends that will help shape the market for analytics in 2018 and beyond.
  • Identifies the different strategies vendors and enterprises should take to stay ahead in an increasingly competitive analytics market.

Key questions answered

  • What are the key trends shaping the analytics market in the upcoming year?
  • How should vendors and enterprises invest to stay ahead in a crowded analytics market?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for vendors
  • Recommendations for enterprises

Analytics heads toward a future of invisibility

  • Analytics for the many will be cloaked in familiar (enterprise) applications
  • Cloud platforms that cater to all user types will arrive

Artificial intelligence and analytics are two sides of the same coin

  • Consider AI as automated analytics
  • Successful AI will depend on unpopular investments in data management

Fasten your seatbelts: being driven by data comes with risks

  • The majority of enterprises are not ready to be data driven
  • Data breaches put businesses at grave risk

Too big (data) to fail: Prepare to account for data as if it was cash

  • Forget cryptocurrencies: Personal data is already the online currency
  • Technology companies, consumer and business oriented alike, need to recognize the liability side of the data asset


  • Methodology
  • Author

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    5G: Another technology in search of enterprise use cases

    By Evan Kirchheimer 26 Apr 2018

    Service provider interest in justifying 5G investment through its potential to open new revenue streams from the enterprise segment is growing ever greater.


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