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Based on interviews with more than 6,300 senior IT executives, Ovum’s ICT Enterprise Insights program answers key questions concerning enterprises’ needs at a country and industry level. This brief focuses on the top findings for cloud computing.


  • Ovum’s ICT Enterprise Insights survey discovered that while cloud is now being used for more core business applications, its value proposition is being more closely scrutinized.

Features and Benefits

  • Understand why cloud spending is increasing overall, but differs by region and company size.
  • Learn why vertical markets are moving workloads to the cloud at different rates.

Key questions answered

  • What are the key trends in cloud adoption in 2018?
  • What will the cloud market look like in 2018?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for cloud providers and vendors

Cloud spending is increasing, but differs by region and company size

  • Servers and storage remain the largest spend category in the infrastructure budget
  • North America sees backup and DR as the biggest growth opportunity for cloud
  • Europe focuses on security and data protection in the cloud in 2018
  • Asia-Pacific looks to storage services as the top cloud service in 2018

Vertical markets are adopting cloud workloads at different rates, driven by business imperatives

  • Government lags behind other verticals when it comes to cloud migration

The cloud provider market is becoming multilayered

  • AWS remains the dominant cloud provider

Ovum's ICT Enterprise Insights Program

  • IT and communications insight by line of business


  • Methodology
  • Further reading
  • Author

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