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This report explores the top three trends at the center of media transformation in 2017. This analysis is important for vendors targeting media enterprises, to ensure that they understand the key forces that will shape the landscape.


  • A move toward hybrid monetization avenues is under way.

Features and Benefits

  • Analyzes the key business and technology trends across cost, monetization, and ICT services – the three core pillars of the media and broadcast segment – in 2017.
  • Learn about the vital role played by IT in delivering hybrid monetization and unified content supply chain workflows for the next generation of digital-first media enterprises.

Key questions answered

  • How will technology help to reduce business pain points in the media and broadcast segment in 2017?
  • What drivers will positively impact the media and broadcast sector in 2017?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for media enterprises
  • Recommendations for vendors

Business trends and technology enablers

  • Key trends and enablers summarized

A move toward hybrid monetization is under way

  • Audience preferences slowly shift toward an access-based media consumption model
  • Technologies enabling hybrid monetization tailored toward individual digital users to see a surge in spend

Platform economics will be the pivotal key performance indicator in 2017

  • EBITDA margins are under pressure due to increased content acquisition and distribution costs
  • Dual growth strategy: Reduce TCO and enhance single media asset ROI
  • Technologies enabling personalized monetization and cost-effective engagement will be perceived as valuable

Prepackaged ICT services offerings will become the norm

  • The proliferation of multiscreen video services continues
  • ICT services focused on media monetization and engagement will see wider adoption


  • Further reading
  • Author

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