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Introduction

Ovum has picked out three key trends that both primary and secondary music industry players should take note of if they want to benefit from digital music in 2017.

Highlights

  • Both the revolution in music distribution and the evolution from ownership to access are more than underway and have already spread to all corners of the world.
  • Listening to music in the home is on trend again, and the journey to take the world's music on tour in a single device has just about gone full circle.

Features and Benefits

  • Analyzes the three key trends that both primary and secondary music industry players should take note of.
  • Provides recommendations for service providers and vendors.

Key questions answered

  • Why will the 9.99 price point not be the standard for too much longer?
  • Why is listening to music in the home on trend again?

Table of contents

Summary

  • In brief
  • Ovum view
  • Key messages
  • Recommendations

Subscriptions will account for the majority of digital music revenue in 2017

  • Another milestone and tipping point for music subscriptions
  • Marketing and playlists are attracting consumers to subscription services

The 9.99 monthly music fee will come under pressure

  • A hidden music service price war has started
  • When Apple and Amazon drop prices, music bundles will follow

In-home music listening will become attractive again

  • New hardware, voice-controlled software, and bundled services will boost home music consumption
  • The truth about listening to music out loud

Appendix

  • Author

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