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Ovum has picked out three key trends that both primary and secondary music industry players should take note of if they want to benefit from digital music in 2017.


  • Both the revolution in music distribution and the evolution from ownership to access are more than underway and have already spread to all corners of the world.
  • Listening to music in the home is on trend again, and the journey to take the world's music on tour in a single device has just about gone full circle.

Features and Benefits

  • Analyzes the three key trends that both primary and secondary music industry players should take note of.
  • Provides recommendations for service providers and vendors.

Key questions answered

  • Why will the 9.99 price point not be the standard for too much longer?
  • Why is listening to music in the home on trend again?

Table of contents


  • In brief
  • Ovum view
  • Key messages
  • Recommendations

Subscriptions will account for the majority of digital music revenue in 2017

  • Another milestone and tipping point for music subscriptions
  • Marketing and playlists are attracting consumers to subscription services

The 9.99 monthly music fee will come under pressure

  • A hidden music service price war has started
  • When Apple and Amazon drop prices, music bundles will follow

In-home music listening will become attractive again

  • New hardware, voice-controlled software, and bundled services will boost home music consumption
  • The truth about listening to music out loud


  • Author

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