skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


2017 will be another sobering year for fixed and mobile broadband operators. All the problems faced in 2016 will continue to provide headaches for CSPs around the globe.


  • Competition will continue to put pressure on total subscriptions and revenues in 2017, but broadband services will provide some welcome revenue growth.
  • 2017 will be the year when DOCSIS 3.1 and services will start to multiply, and CSPs will launch an increasing number of gigabit-speed tiers on non-FTTP networks for the first time. However, monetization of these gigabit fixed broadband speeds will be harder to achieve given that there are few clear demand drivers. At best, operators will be able to charge moderate premiums.
  • Operators must recognize the importance of indirect monetization. Operators must drive down churn rates. Loyalty schemes must be relevant to the user and tie in to increasing revenue spend as well as reducing churn.

Features and Benefits

  • Evaluates the key subscription and revenue trends for 2017.
  • Assesses the trends for multiplay.
  • Provides strategic advice for CSPs in 2017.

Key questions answered

  • What are the major mobile and fixed broadband subscription and revenue trends for 2017?
  • How can operators monetize data in 2017?
  • What are the key trends for multiplay in 2017?
  • How can operators best innovate?

Table of contents


  • In brief
  • Ovum view
  • Key messages
  • Recommendations for service providers
  • Recommendations for vendors

Revenue pressure continues for CSPs in 2017

  • Broadband will bring welcome growth for CSPs in 2017

High-speed migration gathers pace in 2017

  • LTE connections will increase by 32% globally in 2017
  • FTTH/B will be the dominant fixed technology in 2017, at the expense of xDSL

Multiplay trends for 2017

  • Former multiplay definitions will shift as mobile becomes the anchor product for some integrated operators
  • Multiplay churn rates may increase in some markets
  • Operators must get innovative to increase bundle ARPU
  • Unpicking the bundle – challengers fight back in 2017
  • Operators must invest in transformational IT to support complex bundles

Tariff innovation will be key to monetizing data

  • Tariffs will become more complex with more services bundled
  • Operators must think beyond unlimited mobile data
  • Prepaid data monetization will be vital in 2017
  • Indirect monetization is also important

Service innovation in 2017 requires partnerships and an opportunistic approach

  • Innovation is required to find much-needed new revenue streams
  • Operators finally recognize they cannot out-innovate the innovators
  • Emerging markets are driving innovation; developed markets should look and learn
  • Start-up ecosystem approaches will become more common in 2017


  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now