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Ovum’s recent information communications and technology enterprise insights (ICTEI) cloud survey 2016/17 discovered that while some common adoption trends have been taken in the past, future adoption shows differences based on vertical or geography. This report examines these differences and provides some commentary on why there is a divergence of workloads moving to the cloud.


  • 2017 will be a mixed year for cloud computing as it continues to address the business challenges with new solutions/services.

Features and Benefits

  • Learn why regional deployment of cloud workloads shows significant differences.
  • Understand why vertical markets are adopting cloud workloads at different rates.

Key questions answered

  • Why does the regional deployment of cloud workloads show significant differences?
  • Why are vertical markets adopting cloud workloads at different rates?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for vendors

Regional deployment of cloud workloads shows significant differences but some similarities

  • Application development in US, India, and China in 2017/18 is an area of increased activity
  • Central and Latin America see CRM as the biggest growth opportunity
  • Europe as a whole shows less differentiation in the workloads to be adopted

Vertical markets are adopting cloud workloads at different rates driven by the business imperatives

  • Customer-facing verticals are showing fastest adoption of cloud workloads
  • Cloud adoption in 2017 is designed to help organizations increase revenue

Hybrid cloud is the fastest growing cloud service being adopted in 2017/18

  • Public cloud adoption slows as private cloud increases to produce the hybrid cloud

Ovum's ICT Enterprise Insights Program

  • IT and communications insight by line of business


  • Methodology
  • Further reading
  • Author

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