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Ovum expects 2016 to be a sobering year for mobile and fixed broadband operators. None of the major themes and challenges of 2015 have gone away.


  • Operators of all types will face revenue squeeze in 2016. For mobile operators, the challenge will be to better monetize data revenues.

Features and Benefits

  • Evaluates the key subscription and revenue trends for 2016.
  • Assesses key narrowband-IoT, customer service, tariff, and Wi-Fi trends for 2016.

Key questions answered

  • What are the major mobile and fixed broadband subscription and revenue trends for 2016?
  • What does 2016 hold in terms of new incremental revenues and data monetization?

Table of contents


  • In brief
  • Ovum view
  • Key messages
  • Recommendations

Competition will affect revenues in 2016

  • CSP revenues have declined more than 3% in the past year
  • Mobile revenues will rebound based on better data monetization

Subscription growth will hover around 5% in 2016

  • Mobile connections will grow by 4.5% and fixed broadband by 5.3%
  • Migration to high-speed mobile and fixed services is gaining traction

Wi-Fi calling will be of interest

  • Wi-Fi calling will proliferate in 2016
  • VoLTE will not go mainstream in 2016

Tariff innovation will be key to monetizing data services

  • Tariff innovation will be led by emerging markets in 2016
  • Multiplay will become more about value than discounting
  • Telcos will include more services with fixed and mobile plans

Network transformation will reduce costs

  • Telcos should put PSTN migration on the radar for 2016
  • Carrier aggregation will help ease capacity concerns in 2016

Telcos will seek new revenue opportunities

  • Operators will focus on the business segment and security
  • The IoT value chain and NB-IoT will dominate in 2016

Consolidation will become more of a reality

  • Revenue challenges will continue to force M&A in 2016

Customer experience will need metrics

  • The CEM challenge for 2016 will be to tap emerging markets


  • Further reading
  • Author

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