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In this fifth edition of our annual Wholesale Innovation Analyzer, we identify and analyze new developments in the wholesale market and rate them according to their likely success and potential impact on the market.


  • The Analyzer evaluates a range of innovations announced during 2015 against five criteria: size of potential opportunity, impact on the market, value of first-mover advantage/uniqueness, potential for customer take-up, and synergy with the wholesaler’s strategy and strengths.

Features and Benefits

  • Describes Ovum's choices of the 19 most innovative developments and launches in the wholesale market during 2015.
  • Ranks the innovations according to five key criteria.

Key questions answered

  • What were the key areas of wholesale innovation during 2015?
  • Which was the most innovative wholesaler in 2015?
  • Which wholesale carriers have featured most frequently in our analysis of wholesale innovations?

Table of contents


  • Introduction
  • Download 1: 2015 Wholesale Innovation Analyzer

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