Enterprise IT Strategy and Selection, Enterpr...
It is time to break through the glass and tackle more transformational approaches to CRM in higher education
By Nicole Engelbert 28 Apr 2017
Over the past five years, colleges and universities globally – with hot spots in the US, UK, and Australia – have made significant investments in constituent relationship management (CRM) solutions to support a myriad of institutional functions. Increasing competition to recruit, as well as financial and political pressure to retain, and ultimately graduate, students is largely driving these investments.