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Enterprise Verticals

Our Enterprise Verticals research service takes market intelligence to a higher level by going beyond technology, country, and target company size to providing insight on your industry verticals. While mega-trends such as mobility, IoT, cloud, security, etc. affect all industries to some extent, enterprises face market, product, regulatory and competitive challenges that are unique to their particular vertical.

Identify new revenue opportunities in key industry verticals

Retail growth score

Market research by verticals enables your enterprise to assess new market opportunities, prioritize target market segments and develop go-to-market initiatives tailored to specific high potential verticals. 

How we can help you:

  • Better understanding of your target verticals
    Ovum’s vertical market intelligence enables better understanding of how digital transformation and emerging technologies are affecting the specific industries that your company targets. 

  • Maximize your market impact
    In each vertical, position your company for success with knowledge of exactly what is driving the IT investment agendas of that specific vertical.

  • Stay ahead of the competition
    Vertical specific market intelligence enables your company to Identify how new entrants and new models of commerce are disrupting the market, and which will succeed.  


Visit our 2020 research agenda to find out more.

Enterprise Verticals coverage:

Leading Analysts


Charles Juniper

Principal Analyst
Charles Juniper

Charles specializes in

  • IT

+ 12 years experience

Latest research

Analyst opinion

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

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Ovum Experience


We have been guiding our clients to growth for more than 30 years
Ovum Capability


We have more than 100 forecasts built with robust proprietary models


We have an in-depth market approach by vertical, technology and country