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Secure your competitive advantage


In ultra-competitive technology markets spotting new opportunities and acting on them quickly is vital. Comprehensive market data and expert analyst advice can save you time, reduce your risk and ensure you are focusing your resources on the best opportunities with the right solutions and the most appropriate message.

Ovum supports technology vendors across the whole lifecycle. We help them to define their business and product strategy, develop an effective go-to-market approach, and enable them to compete with detailed account level intelligence.

We can help you:

• Establish the size of your market opportunity
• Identify critical technology developments in your markets
• Segment your client base
• Establish how to engage your prospects

Latest research

Analyst opinion

  • Enterprise Vendor

    OFC 2017 Pre-Conference Highlights

    By Julie Kunstler 21 Mar 2017

    OFC 2017 is under way. While the exhibition floor does not open until March 21st, the Executive Forum and Connected OFCity Challenge have concluded. Numerous short courses have been conducted. In addition, many vendors have issued product and ecosystem press releases. Below are pre-conference highlights from Ovum's Components and Transport and Routing teams.

  • Enterprise Vendor, Enterprise Decision-Maker

    Enterprise file sync and share comes of age

    By Richard Edwards 16 Mar 2017

    The enterprise file sync and share market has truly come of age, with products and solutions available to address a broad set of business requirements, user expectations, and IT constraints.

  • Enterprise Vendor, Enterprise Decision-Maker

    Banks' digital investment priorities start to shift from customer experience to engagement

    By Daniel Mayo 16 Mar 2017

    The 2016 banking reporting season saw a number of common themes. While cost efficiency remains a pervasive story for investors on the one hand, progress in digital banking remains the key story on the other.

  • Consumer Service Provider, Enterprise Vendor, Service Provid...

    MWC 2017: Video cements its role as a uniting force

    By Rob Gallagher 16 Mar 2017

    As predicted, Mobile World Congress marked a turning point for mobile video, in more ways than one. Here's our pick of the trends from the stage and the show floor.

  • Consumer Service Provider, Enterprise Vendor, Enterprise Ser...

    Intel goes deeper on autonomous cars with Mobileye acquisition

    By Francesco Radicati 15 Mar 2017

    Intel's purchase of Mobileye signals its intention to target the connected and autonomous car space, as it seeks a new area of business beyond the PC and smartphone segments.

  • Service Provider Technology, Enterprise Vendor, Enterprise D...

    Security must take center stage as CSPs become DSPs

    By Adaora Okeleke 14 Mar 2017

    It has become necessary for many communications service providers (CSPs) to begin a transformation into digital service providers (DSPs). However, as CSPs embrace the increasingly connected environment required to support new services such as the Internet of Things (IoT) and capabilities such as virtualization, their once secure and proprietary network assets can become prone to malicious attacks.

  • Enterprise Vendor, Enterprise Decision-Maker

    Cisco relaunches its enterprise mobility management solution

    By Adam Holtby 13 Mar 2017

    Cisco has announced a relaunch of its enterprise mobility management (EMM) offering, Meraki Systems Manager, having focused on developing an EMM solution that is easier to configure and more intuitive to use.

  • Enterprise Vendor, Enterprise Decision-Maker

    Repair the data disconnect to gain a holistic view

    By Mila D'Antonio 10 Mar 2017

    The most effective engagement strategies are those that incorporate online and offline elements into a cohesive package that elicits a desired behavior from the consumer. To engage with accurate information and relevant communications at critical moments throughout the customer journey, enterprises must follow these three imperatives.

  • Enterprise Vendor, Service Provider Markets, Enterprise Deci...

    Personal email use in government cannot be curbed by technology alone

    By Paige Bartley 09 Mar 2017

    Use of personal email accounts to conduct business by government officials has become an increasingly controversial topic, particularly in the US, but the issue remains largely one of information management policy enforcement within organizations themselves.

  • Enterprise Vendor, Enterprise Decision-Maker

    Box reports record revenue and delivers on its promise to achieve positive cash flow

    By Richard Edwards 09 Mar 2017

    Box, a provider of cloud content management products and a "leader" in the Ovum Decision Matrix for Enterprise File Sync and Share, has reported record revenue for fiscal year 2017 and its first ever quarter of positive free cash flow.

  • Enterprise Vendor, Enterprise Decision-Maker

    Cloud applications level the playing field for SMEs

    By Tim Jennings 08 Mar 2017

    Modern cloud-delivered business applications are a good fit for organizations without large in-house IT departments, and bring the additional benefits of rapid deployment, standardized processes, and regular releases of new functionality.

  • Enterprise Vendor, Enterprise Decision-Maker

    UK government's digital strategy handicapped by Brexit

    By Chris Pennell 08 Mar 2017

    The UK government has launched its Digital Strategy, the third strategy since the start of 2017. As expected, the biggest focus is on closing the skills gap.

  • Enterprise Service Provider, Enterprise Vendor

    2017 Trends to Watch: Artificial Intelligence

    By Michael Azoff 08 Mar 2017

    Deep learning (DL) has dramatically improved the capability of artificial intelligence (AI) systems in recent years. We expect to see two main developments in 2017. First is the wider application of AI systems in various domains. Second are the new hardware accelerators due to appear in 2017 that are likely to further improve the algorithms.

    Topic AI IoT

  • Enterprise Vendor, Enterprise Decision-Maker

    Are the desktop religious wars now over?

    By Al Blake 06 Mar 2017

    The recently reported decision by the German city of Munich to revisit its city-wide deployment of Linux on the desktop may bring the long-running "religious wars" over the desktop operating system to a close.

  • Enterprise Vendor, Enterprise Decision-Maker

    Oracle's ownership of NetSuite will shake up SME beyond the US

    By Jeremy Cox 03 Mar 2017

    Oracle's ownership of NetSuite will open up new markets outside the US in the SME space through investment and wider coverage.

Meet the team


David Bannister

Analyst, Principal Analyst


David Bannister

Pauline Trotter

Analyst, Practice Leader, Workspace Services


Pauline Trotter

Pauline specializes in

  • Enterprise Services
  • Unified Communications and Collaboration

+35 years experience


Jeremy Cox

Analyst, Principal Analyst Customer Engagement


Jeremy Cox

Have any questions? Speak to a specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

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+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

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