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How do you identify and prioritize the accounts sales and marketing should be focusing on?

Target - example

Building and converting a healthy pipeline of enterprise opportunities is vital for business growth, yet time consuming and resource intensive.

To succeed you need to identify the most lucrative prospects, target them at the right time and with the right proposition. To achieve this you need deep insight into ICT demand at both the market and account level.

Ovum’s Target data service provides a unique blend of enterprise demand intelligence and delivers proven results for service providers and technology vendors.

Designed to help organizations:

Why Ovum Target

Unique blend

Unique blend of ICT and company data

Unparalleled insights into ICT budgets and spending for thousands of organizations globally and comprehensive contracts intelligence for IT services, telecoms equipment, telecoms BSS/OSS and banking software markets.
Rigour and depth

Unmatched rigor and depth

Ovum has more than 15 years experience in providing and refining ICT spending estimations and we continuously supplement datasets with real world company data and test them in the market.
Proven solutions

Proven solutions that deliver results

Ovum’s Target suite supports the sales planning and prioritisation efforts of tier 1 technology vendors and service providers across the globe.

Ovum's Target Suite

Account level intelligence for 850,000 companies globally, including 312,000 ICT spend profiles, 750 company SWOTs and more than 30,000 IT services deal records.

Identify organisations that match your target profile, quickly understand them and the challenges they face.


ICT spending predictions by technology and function for 60,000 organizations globally – filter companies by 19 industries, 11 regions and 138 countries.

Account prioritization and share of wallet intelligence by industry and region – build target lists prioritized by ICT spend.


Comprehensive deals intelligence for IT services, telecoms equipment, telecoms OSS/BSS and banking software markets.

Identify and target accounts with contracts due for renewal over the next 12 months.


Latest research

Analyst opinion

Relevant products


Sales Effectiveness

Empower your salesforce with insight into customer preferences and evolving spending patterns.


Enterprise Technology IT

Gain unrivalled insight into the business trends driving digital transformation by industry, the capabilities of your competitors, and the spending intentions of your buyers.


Enterprise Verticals

Identify and size opportunities across digital services markets with the most comprehensive 5-year forecasts available Lead by (Analyst name)

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
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