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How do you identify and prioritize the accounts sales and marketing should be focusing on?

Target - example

Building and converting a healthy pipeline of enterprise opportunities is vital for business growth, yet time consuming and resource intensive.

To succeed you need to identify the most lucrative prospects, target them at the right time and with the right proposition. To achieve this you need deep insight into ICT demand at both the market and account level.

Ovum’s Target data service provides a unique blend of enterprise demand intelligence and delivers proven results for service providers and technology vendors.

Designed for organizations

Maximize revenue

Maximize revenue from existing customers


Prioritize and target

Prioritize and target the most lucrative prospects


Optimize sales resources

Optimize the allocation of sales resources


Effective planning

Implement effective account planning


Why Ovum Target

Unique blend

Unique blend of ICT and company data

Unparalleled insights into ICT budgets and spending for thousands of organizations globally and comprehensive contracts intelligence for IT services, telecoms equipment, telecoms BSS/OSS and banking software markets.
Rigour and depth

Unmatched rigor and depth

Ovum has more than 15 years experience in providing and refining ICT spending estimations and we continuously supplement datasets with real world company data and test them in the market.
Proven solutions

Proven solutions that deliver results

Ovum’s Target suite supports the sales planning and prioritisation efforts of tier 1 technology vendors and service providers across the globe.

Frequently Asked Question

Account level intelligence for 850,000 companies globally, including 312,000 ICT spend profiles, 750 company SWOTs and more than 30,000 IT services deal records.

Sales Prospector

Identify organisations that match your target profile, quickly understand them and the challenges they face.


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ICT spending predictions by technology and function for 60,000 organizations globally – filter companies by 19 industries, 11 regions and 138 countries.

Spending predictor

Account prioritization and share of wallet intelligence by industry and region – build target lists prioritized by ICT spend.


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Comprehensive deals intelligence for IT services, telecoms equipment, telecoms OSS/BSS and banking software markets.

Contracts Intelligence

Identify and target accounts with contracts due for renewal over the next 12 months.


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Relevant products

Ovum Forecaster

Tile_World Cellular Information Service_Ovum

World Cellular Information Service

The service combines live, intelligently sourced data from leading mobile industry players with an unrivaled analyst support service. WCIS tracks global mobile subscriptions, KPIs, financial and operational indicators via an advanced online interface.


World Broadband Information Service

World Broadband Information Service (WBIS) is an online database of broadband, fixed-line telephony and multichannel TV subscriber numbers from 2000 to present day, with 5-year forecasts. Launched in 2003, WBIS combines intelligently sourced data from the leading telecoms industry players with robust forecasts and an unrivaled analyst support service.