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The most detailed view of demand across your customers and prospects


How do you prioritise which prospects accounts sales and marketing should be focusing on?

Ovum provides the most comprehensive program for providing account level insight into demand. Our ICT Spending Predictor provides comprehensive IT and communications spend profiles for thousands of organisations ordered by industry, geography and company size. When combined with our contracts databases, tracking publicly announced contracts for IT services, banking software, and telco OSS/BSS, you can leverage one of the most powerful data services available to IT vendor commercial teams. Our ICT Spending and Contracts tools have a proven track record of helping to increase prospect pipelines, shortening sales cycles and powering complex share of wallet programs that grow revenues from existing customers.

ICT Spending Predictor

Detailed IT and communications spending profiles for 60,000 of the world’s largest enterprises, across 19 industries, and in 138 countries.

IT Services Contracts Analytics

The most comprehensive, up-to-date guide to outsourcing contracts signed within the global IT services market. The database tracks every publicly announced outsourcing deal worth over $1m signed in the marketplace.

ICT Spending Predictor

Better strategic decision-making with a complete view of the converging TMT market

Latest research

Analyst opinion

Meet the team


Daniel Mayo

Director, Ovum IT Data Tools & Insights
dan mayo

Daniel specializes in

  • IT

+ 20 years experience


Kevin Noonan

Chief Analyst and Practice Leader for Public Sector

Kevin specializes in

  • IT
  • Government (Federal, State and Local)
  • Strategy
  • Digital Transformation

+ 41 years experience


David Bannister

Principal Analyst
David Bannister

Jeremy Cox

Principal Analyst

Jeremy specializes in

  • Innovation

+ 34 years experience


Tony Baer

Principal Analyst, IT
Tony Baer

Tony specializes in

  • IT

+ 22 years experience


Evan Kirchheimer

Research Director, Enterprise Services
Evan Kirchheimer

Evan specializes in

  • ServiceProvider

+ 22 years experience

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

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