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Understand and capitalize on the emerging IoT opportunity


IoT technologies, integrated with emerging big data tools and applications, are creating significant disruption to processes, customer relationships, and business models. The IoT has the potential to create wide-ranging benefits for both organizations and society, and service providers and technology vendors are at the heart of this.


As most enterprises are at the early stages of the “IoT journey”, IoT solutions vendors need to build an in-depth understanding of IoT market segments. Sizing the different elements and opportunities within the IoT market is critical for understanding IoT growth in different geographies and technologies.

Ovum’s IoT market data and forecasts enable you to size the market, assess technology adoption, identify high growth verticals, and uncover revenue opportunities. These forecasts cover the consumer side of IoT – smart home, activity trackers, smart clothing, appliances, etc. – and the enterprise side of IoT – M2M connections by industry sectors such as manufacturing, healthcare, transport, etc.


Forecasts include:

  • Digital assistant and AI capable devices

  • M2M connections

  • MNO revenue

  • Smart home services

  • Wearables

Forecaster - Internet of things

Anticipate Future Trends | Ovum

Comprehensive Internet of Things coverage

Tracking and forecast data for digital assistants, AI capable devices, M2M connections, MNO revenue, smart home devices, VR, LPWA, wearables, etc. 

Anticipate Future Trends | Ovum

Internet of Things market metrics

Integrated view of revenue, units, installed base, households, etc. with the ability to drill down to regional data – Americas, APAC, Europe, MEA and markets – Brazil, China, UK, etc.

Anticipate Future Trends | Ovum

IoT value chain and market environment

Data on each IoT market segments’ size and future growth, providing detailed, robust market figures to inform business planning, vertical targeting and technology decisions.

Leading Analysts


Alexandra Rehak

Practice Head, Internet of Things
alexandra rehak

Alexandra specializes in

  • IoT
  • IoT Partnerships and Investment
  • Disruptive Digital Business Models
  • Service Provider Strategies

+ 24 years experience


Gareth Sims

Research Director, Forecasting and Data Analysis
Gareth Sims

Gareth specializes in

  • Data and forecasting

+ 21 years experience

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

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