Change is the only constant in today’s consumer telecoms, media and technology market. Over the top (OTT) services are redefining industries, connected “things” are creating new categories, and artificial intelligence promises to upend everything. Thriving will require unprecedented ambition and realism about where to compete, partner or co-exist. In a hyper competitive market, the stakes are high and the consumer is firmly in charge. Reliable market data on consumer demand is vital.
Forecaster – Consumer & Entertainment Services is founded on a series of surveys undertaken through the year delivering topical and geographical depth on emerging trends across the media and communications markets. These forecasts show how consumers preferences differ between developed and developing countries. For example, Ovum’s forecast for smart home growth is that by 2021, 21% of households worldwide will have a smart home device with advanced markets such as North America reaching 60%, crucial data for vendors involved in smart home.
Data is provided for digital advertising, fixed voice, mobile handsets, multiplay, OTT VOIP, recorded music, smart home devices, SVOD, video gaming, VR content, wearables, etc.
Survey data on ownership, current subscriptions, intended subscriptions, installed base, revenue, unit sales, propensity to bundle, with demographic and geographic views.
Tracking and forecasts of consumer products and services enabling you to better understand consumers, assess competitors, and develop wining products and go-to-market initiatives.
Europe, Middle East & Africa team - +44 (0) 207 017 7700
Asia-Pacific team - +61 (0)3 960 16700
US team - +1 646 957 8878
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