skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Act on changing consumer attitudes to the adoption and consumption of digital services

Change is the only constant in today’s consumer telecoms, media and technology market. Over the top (OTT) services are redefining industries, connected “things” are creating new categories, and artificial intelligence promises to upend everything. Thriving will require unprecedented ambition and realism about where to compete, partner or co-exist.  In a hyper competitive market, the stakes are high and the consumer is firmly in charge. Reliable market data on consumer demand is vital.

Forecaster – Consumer & Entertainment Services is founded on a series of surveys undertaken through the year delivering topical and geographical depth on emerging trends across the media and communications markets.  These forecasts show how consumers preferences differ between developed and developing countries.  For example, Ovum’s forecast for smart home growth is that by 2021, 21% of households worldwide will have a smart home device with advanced markets such as North America reaching 60%, crucial data for vendors involved in smart home.  


Forecaster - Consumer and Entertainment Services


Comprehensive coverage

Data is provided for digital advertising, fixed voice, mobile handsets, multiplay, OTT VOIP, recorded music, smart home devices, SVOD, video gaming, VR content, wearables, etc.


Consumer and Entertainment market metrics

Survey data on ownership, current subscriptions, intended subscriptions, installed base, revenue, unit sales, propensity to bundle, with demographic and geographic views.


Consumer behavior and expectations

Tracking and forecasts of consumer products and services enabling you to better understand consumers, assess competitors, and develop wining products and go-to-market initiatives.

Leading Analysts


Rob Gallagher

Research Director, Consumer & Entertainment Services
rob gallagher

Pamela Clark-Dickson

Practice Leader, Digital Communications and Social Networking, Consumer Services
pamela clark-dickson

Pamela specializes in

  • ServiceProvider
  • Social Media
  • Telco Strategies: Europe

+ 22 years experience


Ronan De Renesse

Practice Leader, Consumer Technology

Ronan specializes in

  • ServiceProvider

+ 15 years experience

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now