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Act on changing consumer attitudes to the adoption and consumption of digital services

Change is the only constant in today’s consumer telecoms, media and technology market. Over the top (OTT) services are redefining industries, connected “things” are creating new categories, and artificial intelligence promises to upend everything. Thriving will require unprecedented ambition and realism about where to compete, partner or co-exist.  In a hyper competitive market, the stakes are high and the consumer is firmly in charge. Reliable market data on consumer demand is vital.


Forecaster – Consumer & Entertainment Services is founded on a series of surveys undertaken through the year delivering topical and geographical depth on emerging trends across the media and communications markets.  These forecasts show how consumers preferences differ between developed and developing countries.  For example, Ovum’s forecast for smart home growth is that by 2021, 21% of households worldwide will have a smart home device with advanced markets such as North America reaching 60%, crucial data for vendors involved in smart home.


As the market continues to experience tremendous growth driven by social, mobile, video and big data, our Forecaster tool provides market sizing/forecasts for: 


  • Pay TV

  • Broadband Bundle

  • Cellular Device

  • Consumer Broadband

  • Consumer Fixed Voice

  • Consumer Mobile

  • Digital Advertising

  • Digital Assistant and AI-Capable Devices

  • Digital Consumer Publishing


  • Mobile Handset

  • Mobile Messaging

  • Mobile Payments

  • OTT VoIP

  • OTT Messaging

  • OTT Video

  • Recorded-Music

  • Smart Home Devices and Services

  • SVOD service providers


  • Tablets

  • TV Advertising

  • TV Devices: Regular, Smart, Connected, 4K

  • Video Game

  • OTT video advertising

  • VR Content

  • VR Headsets

  • Wearables

Leading Analysts


Rob Gallagher

Research Director, Consumer & Entertainment Services
rob gallagher

Pamela Clark-Dickson

Practice Leader, Digital Communications and Social Networking, Consumer Services
Pamela Clark-Dickson

Pamela specializes in

  • ServiceProvider
  • Social Media
  • Telco Strategies

+ 24 years experience


Ronan De Renesse

Practice Leader, Consumer Technology and Media & Entertainment

Ronan specializes in

  • 5G
  • Connected Home
  • Innovation
  • Smart Home
  • Strategy

+ 17 years experience

Forecaster - Consumer and Entertainment Services

Comprehensive coverage

Comprehensive coverage

Data is provided for digital advertising, fixed voice, mobile handsets, multiplay, OTT VOIP, recorded music, smart home devices, SVOD, video gaming, VR content, wearables, etc.

Market metrics

Consumer and Entertainment market metrics

Survey data on ownership, current subscriptions, intended subscriptions, installed base, revenue, unit sales, propensity to bundle, with demographic and geographic views.


Consumer behavior and expectations

Tracking and forecasts of consumer products and services enabling you to better understand consumers, assess competitors, and develop wining products and go-to-market initiatives.

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

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You can also contact your named/allocated Client Services Executive using their direct dial.
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