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Sales effectiveness


Who to target: increasing sales effectiveness to drive growth

We help sales teams to build pipeline and drive revenue by prioritizing their efforts and supporting them in focusing on the specific objectives of buyers with insight into:  

  • Customers’ buying habits and how they are changing
  • Customer ICT budgets in very real dollar terms
  • The business drivers for ICT investment
  • Detailed prospect profiles to help sales teams sell more effectively 

Our proprietary data and custom research methodologies enable us to prioritize named customer and prospect accounts by granular ICT spend data, current supplier and investment strategy to provide your sales force with the tools to build in-year pipeline.


Latest research

Analyst opinion

Relevant products


Market Opportunity Assessment

Find and seize business opportunities, and make informed strategic decisions with our business opportunity assessments.


Go-to-Market Strategy

Understand our to remain relevant to you customers as they face new challenges.


Content Marketing

Raise awareness of your position in the market and build influence with stakeholders.

Meet the team


Andrew Milroy

Consultant, Head of Consulting, APAC


Andrew Milroy

Andrew specializes in

  • IoT
  • Cloud
  • Digital Transformation
  • Service Provider Strategies
  • Consulting

+23 years experience


Isabel Freire

Analyst, Principal Analyst


Isabel Freire

Isabel specializes in

  • IoT
  • Vendor Services
  • Market Intelligence

+20 years experience


Mark Oliver

Consultant, Head of TMT Consulting, EMEA


Mark Oliver

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

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