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Are you operating in the right market segments?

Where to Play

If you’re looking for where you should be targeting to secure future growth, then Ovum’s Where to Play service could help you answer this crucial question.

Where to Play provides a personalized, granular market view to identify, assess and size lucrative growth opportunities for your business. The depth of our data helps pinpoint a variety of opportunities for your brand, from geographical locations to focus on, to specific market segments worthy of attention, to the partners to prioritize.

Where to Play allows you to effectively plan for the future by accurately sizing growth opportunities and providing a forecast for how they will change over time. We then support your sales teams, helping them to build the pipeline and drive revenue by prioritizing their efforts and focusing on key, named accounts.

Where to Play focuses not only on the where, but also the why. You’ll receive a detailed explanation as to why we consider a particular market to be a rewarding growth opportunity. Also included are insights into customer buying habits and how these are changing over time.

Ovum’s subject matter experts have worked with a variety of clients to determine where is best for them to play, helping them to interpret the data correctly and eliminate the risk in decision-making.

Learn more about our consulting services

  • What do you need to do to meet customer demands?
  • How can you outflank your competitors?
  • What message should you take to market?
  • How to identify and target the right prospects?

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
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