It's a good question. And one that Ovum’s What to Deliver service aims to answer by focusing on gaps. These could be gaps in your business’ competencies, customer demands that aren’t being met, or areas that are being ignored by your competitors.
What to Deliver helps you understand the demands of the customer, your competitors, and the competencies of your own business. When it comes to building and delivering compelling products, services, and propositions, this information is crucial.
What to Deliver advises you on the best opportunities for your business to exploit. We suggest the most appropriate go to market strategies, the priorities to focus on to thrill customers, and the gaps that are being ignored by competitors.
What to Deliver explores potential competency gaps that might currently be preventing your organisation from delivering what your customers expect or taking advantage of competitor weaknesses.
Ovum has worked with a variety of brands to help them understand how to win business in new segments or to evolve to the changing demands of customers and continue to disrupt the market and get an edge on their competitors.
Europe, Middle East & Africa team: +44 7771 980316
Asia-Pacific team: +61 (0)3 960 16700
US team: +1 212-652-5335
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