Communications service providers (CSPs) are going digital.
In a fascinating recent interview with our partners at Light Reading, Jason Simpson and Mark Newman discussed their new whitepaper on how this move would affect the relationship between service providers and their technology partners.
Whilst diversifying the services they offer represents a fantastic opportunity, it also illuminates new problems. Vendor-sourcing CSPs will focus on segmentation, messaging and stakeholder mapping in their move to becoming Digital Services Providers (DSPs) As a result, budding DSPs have added increased complexity to their organizations; especially their sales and marketing functions.
Just some of the questions being posed by clients currently are:
• How can we improve customer segmentation and re-align my stakeholder maps to improve my key account planning?
• How can we build a bridge between marketing and sales to deliver more effectively?
• We’re going through an organisational transformation, how can we adjust resources to ensure they are where they need to be both now and in the future?
After the success of our recent workshop programme, Jason Simpson, Associate Consultant at Ovum, is now running further sessions on a 1-to-1 basis with clients.
This is a great opportunity for you to work with our expert and drill down into the issues of growing diversification.
Download our white paper “How CSPs Buy Technology” below.