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The Future of TV: Will SVOD dominate by 2022?

The Future of TV - Tony Gunnarsson

With OTT now recognized as a mainstream proposition, will SVOD and the Netflix model come to dominate the global TV market?

In this article Tony Gunnarsson uses our Forecaster data service to assess the potential for the competing forms of TV up to 2022.

Using the most comprehensive set of 5-year global TV forecasts available, he compares the predicted trajectories for traditional pay-TV, SVOD and subscription linear OTT services. 

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Will SVOD and the Netflix model dominate?

Like the DVD, Netflix's rapid rise looks to slow before declining...

Tony Gunnarsson Principal Analyst


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