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Chat apps have changed the way in which a growing number of consumers communicate. Consumers are increasingly using apps to send instant messages, share photos and videos, make voice and video calls, play games, and carry out transactions (among others). This changing communications behavior will alter the way in which consumers wish to interact with businesses and service providers, creating challenges and opportunities across all industries.


Prepare for the impact of OTT communications services on your organization with robust data relied on by the movers and shakers at the heart of this revolution. The package of Ovum data, analysis and five-year forecasts quantifies the scale of the opportunity and the pace of change.

The list price for these products is £25,000. But for a limited time only, we are offering this critical research pack for £9,995. The purchase price includes a full enterprise license, which means the products can be made available to anyone in the purchaser’s organization.


The research pack includes the following:


A Day in the Life of Mobile Communications
This report looks at how much time smartphone and feature phone users across the world spend on different communication channels per day.

OTT Messaging Forecast: 2016-20
This inaugural OTT Messaging Forecast predicts how the number of mobile and fixed registered users, monthly active users, and annual messaging traffic will grow in eight regions and 67 countries between 2016 and 2020. Ovum forecasts that total annual mobile OTT messaging traffic will more than double between 2015–20, increasing from 30.99 trillion messages in 2015 to 68.81 trillion messages in 2020, representing a CAGR of 17.3%.

Operator-OTT Partnerships Tracker: 1H16
This tracker provides a summary of partnership deals signed between mobile, fixed, pay-TV, IPTV, and cable players by type, date, and country.

Intelligent Agents in Consumer Commerce: Market Context
In a series of reports, we cut through the hype to assess the prospects for intelligent agents in consumer commerce. This report examines the intelligent agent market and the role of AI in the development of intelligent agents.

WeChat: The Making of a Digital Services Platform
WeChat is one of the most successful early examples of a chat app evolving into a platform for digital services and becoming a hub for the consumer’s daily digital life.

Remaining Relevant in Communications: Partnering with WhatsApp
Ovum believes that mobile operators can still benefit from working with WhatsApp. However, operators must understand the implications the service can have on their business and also as the communications space evolves.

Contact us to find out more