The TMT industry has such a variety of reporting metrics that it makes collecting, interpreting and analysing data very challenging and time consuming.
Do we mean subscriptions or subscribers and are they registered or active? Do they include M2M subscriptions or not? Is a user defined by monthly, quarterly or annual usage? Are unit sales sell-in or sell-through? Do you mean devices or sim-cards?
In this video Gareth Sims, Ovum’s Head of Data Analysis and Forecasting, and Gemma Bunting, Head of Client Services and Experience discuss the challenges of applying market data and forecasts in the support critical investment decisions.
Since 1981, Ovum has been tracking the world of connectivity and the convergence of the TMT market. We now provide over 100 detailed forecasts combined with data on more than 2,500 service providers and 1,000 metrics in over 220 markets.
Contact us to discuss your data and forecasting requirements.
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