The digital consumer revolution is here, marked by the arrival of the Augmented Customer –
consumers who are using and benefiting from technology in ways never seen before.
As new devices offer more personalized and immersive services it’s no surprise that the industry is
reaching beyond the smartphone and mobile first strategies. The number of connected smart devices
is expected to double from 7.6 billion in 2016 to 15.3 billion in 2021.
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