Lead Analyst Vinay Gupta specializes in IT spend estimation and prediction, and manages Ovum's IT Spend Predictor Model and Enterprise IT Spend Metrics Model.
He provides forecasts in the IT services and software market. Vinay also specializes in analyzing the ICT market in areas of market sizing, market trends and forecasts, and IT vendor rankings.
Vinay helps build tools that vendors use to target accounts, identify customers and prospects, understand accounts in granular detail, and focus sales budgets on the correct prospect thereby improving bottom-line of vendors.
Before joining Ovum, Vinay worked as an analyst covering the healthcare IT sector.