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About Srushti


+16 years experience

Srushti Ghisad
Srushti is a senior analyst in the Middle East and Africa team at Ovum. She provides detailed analyses on individual countries and across a wide range of areas, including mobile, broadband, digital media, regulation, and vendor and operator strategies. She has deep knowledge of and experience in strategic and business planning, especially in the context of technological developments, competitive intelligence, and geopolitical market dynamics.
Srushti has an extensive background in telecommunications, having worked with top industry players such as HTC, Nokia, and Qualcomm. She has worked in a variety of roles, from being responsible for launching the first Android handset in the Middle East to delivering strategic insights for business planning and development on a range of topics, including 3G, 4G, mobile handsets, portable devices, the Internet of Things, applications, ecosystems, and handset vendor business models in emerging markets. At Ovum, Srushti aims to produce high-quality reports with valuable market intelligence and analyses to support clients' business needs.

Analyst Articles

Articles by Srushti

  • Service Provider Markets, Service Provider Technology

    Small cells are an opportunity for operators in the Middle East

    By Srushti Ghisad 29 Nov 2016

    At this year's GITEX Technology Week in Dubai, it was clear that Huawei had a focused approach to small cells, because it hosted the only product-based event – The Small Cell Summit for key operators and industry partners. The underlying theme was that small cells play an increasingly important role in the evolution of mobile broadband (MBB) networks by increasing network capacity and improving user experience.