Sandra is an associate analyst at Ovum. She focuses on customer experience management and analytics as well looking more broadly at how service providers are reinventing digital operations and adopting big data strategies. Sandra brings to these areas an excellent understanding of the competitive issues and market trends shaping the telecom and IT sectors.
Sandra has worked at Heavy Reading, leading the customer experience management and analytics research; at Current Analysis, covering enterprise cloud and network services; and at Rohde & Schwarz's ipoque in a product marketing role. She has also held editorial research positions at PC World and The Industry Standard in San Francisco. Sandra is based in Amsterdam.