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About Eden


+24 years experience

Eden Zoller is responsible for leading Ovum’s consumer digital commerce research, focusing on consumer dynamics, service provider strategies, market outlooks, and competitor analysis.

Eden provides a holistic view of the digital commerce landscape, in both mature and emerging markets. She specializes in retail, mobile payments, mobile advertising, and AI-powered cognitive commerce.

Eden joined Ovum in 1997 and established the company's pioneering Wireless Multimedia advisory service. Before joining Ovum, she was an editor and journalist whose roles included writing for newsletters from The Financial Times.

Analyst Articles

Articles by Eden