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About Charlotte

UK

+7 years experience

charlotte-palfrey
Charlotte Palfrey is a senior analyst in Ovum's Digital Media team, providing global media market trends analysis with a focus on the digital content consumption platforms and distribution. She also specializes in monetisation strategies as well as the challenges deriving from ad blocking.

Charlotte was one of the first analysts to market with an in-depth forecast of the economic impact of ad blocking on the Internet advertising industry. She also provides analysis on children’s media and video games

Prior to joining Ovum in 2012, she previously worked as an analyst for Juniper Research. Charlotte holds a master’s degree in Mathematics from the University of Warwick.

Analyst Articles

Articles by Charlotte