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About Adaora

UK

+10 years experience

adaora okeleke
Adaora Okeleke is a Senior Analyst in Ovum's Telco Operations and IT team. She specializes in big data and analytics, customer experience management, customer relationship management and vendor services.

Her research helps telecoms service operators and telecom software providers make better informed decisions on the critical business issues that affect their companies.

She provided key market information for the 2015 Ovum Decision Matrix on customer analytics tools used by telcos. The report assessed the key players in the customer analytics market for telecoms and proved to be invaluable to companies working in the telecoms industry.

Before joining Ovum, Adaora worked for software company Socketworks Nigeria Ltd and the Nigerian subsidiary of Motorola Inc.

Analyst Articles

Articles by Adaora

  • Service Provider Markets

    On the Radar: Sigma Systems uses catalog-driven CPQ system to enhance CSP sales operations

    By Adaora Okeleke 21 Mar 2017

    As CSPs roll out new digital service offerings, they must identify efficient ways to sell these services. They still struggle to launch new services due to the complexity associated with creating telecoms products and services. Inconsistent product definition and the storage of configuration and pricing information across multiple channels and data stores can negatively impact marketing, quoting, ordering, and provisioning processes.

  • Service Provider Technology, Enterprise Vendor, Enterprise D...

    Security must take center stage as CSPs become DSPs

    By Adaora Okeleke 14 Mar 2017

    It has become necessary for many communications service providers (CSPs) to begin a transformation into digital service providers (DSPs). However, as CSPs embrace the increasingly connected environment required to support new services such as the Internet of Things (IoT) and capabilities such as virtualization, their once secure and proprietary network assets can become prone to malicious attacks.

  • Service Provider Technology, Enterprise Vendor, Enterprise D...

    Security must take center stage as CSPs become DSPs

    By Adaora Okeleke 14 Mar 2017

    It has become necessary for many communications service providers (CSPs) to begin a transformation into digital service providers (DSPs). However, as CSPs embrace the increasingly connected environment required to support new services such as the Internet of Things (IoT) and capabilities such as virtualization, their once secure and proprietary network assets can become prone to malicious attacks.

  • Enterprise Vendor, Service Provider Technology, Enterprise D...

    Nokia intends to acquire Comptel to bolster its software play

    By Adaora Okeleke 17 Feb 2017

    Nokia has recently announced its intent to acquire its longtime partner, fellow Finland-based software provider Comptel. The proposed acquisition aligns with Nokia’s strategy to strengthen its software portfolio by extending its software product offerings and its go-to-market capabilities.

  • Enterprise Vendor, Service Provider Technology, Enterprise D...

    Nokia intends to acquire Comptel to bolster its software play

    By Adaora Okeleke 17 Feb 2017

    Nokia has recently announced its intent to acquire its longtime partner, fellow Finland-based software provider Comptel. The proposed acquisition aligns with Nokia’s strategy to strengthen its software portfolio by extending its software product offerings and its go-to-market capabilities.

  • Content Marketing, Service Provider Technology

    Utilizing Real-Time Analytics to Drive Real-Time Decisions for Operators

    By Adaora Okeleke 08 Feb 2017

    With the almost universal penetration and use of mobile broadband, telecom operators are finding that their networks and operations are generating more data than ever before. However, one of the biggest challenges lies in correlating and analyzing the data in real time.

    Topic Big data and analytics

  • Enterprise Vendor, Service Provider Technology, Enterprise D...

    CSPs are expecting more from their BSS managed services providers

    By Adaora Okeleke 19 Apr 2016

    While cost reduction remains important to CSP-BSS managed services provider (MSP) engagements, optimal efficiency in service delivery and application maintenance and development is absolutely critical. Consequently, deep knowledge of the telco network and the IT systems is also important.

  • Enterprise Vendor, Service Provider Technology, Enterprise D...

    Current telco market trends are transforming CSP demand for BSS managed services

    By Adaora Okeleke 11 Apr 2016

    Agile and flexible business processes are essential to success in the telecom market. BSS is at the core of the telco’s business; so, it is essential that BSS managed services providers (MSPs) review their current approach to their CSP engagements.

  • Enterprise Vendor, Service Provider Technology, Enterprise D...

    Oracle launches new Communications Analytics portfolio

    By Adaora Okeleke 15 Oct 2015

    Oracle's recent announcement of the launch of the Oracle Communications Analytics product suite is in keeping with telcos’ demand for an analytics solution that comprises a data management platform for managing both unstructured and structured data sets, advanced analytics features, and applications that enable quick insights to analytics use cases.

  • Enterprise Vendor, Enterprise Decision-Maker

    TeleSign's partnership with Telefonica highlights the benefits of mobile identity solutions

    By Adaora Okeleke 11 Sep 2015

    In late August 2015, Telefonica announced the release of a new mobile identity–based service – Travel Alerts – developed in partnership with mobile identity solution provider TeleSign.

  • Enterprise Vendor, Service Provider Technology, Enterprise D...

    WeDo Technologies extends its product offering and its use case for customer data analytics

    By Adaora Okeleke 03 Aug 2015

    The launch of a new product by WeDo Technologies extends the vendor's proposition to customer analytics. However, the vendor will need to prove the value of the solution, given the fierce competition that it would face selling to a new target audience within the telco.

  • Enterprise Vendor, Service Provider Technology, Enterprise D...

    Ericsson launches Adaptive Inventory 9.3 to enable agile telco service delivery

    By Adaora Okeleke 09 Jun 2015

    Ericsson's newly launched Adaptive Inventory 9.3 is an upgrade to its Graphite Inventory System, providing data on past, present, and future physical and logical configurations of network assets, and featuring an enhanced unified inventory engine, intuitive web interface, component-driven design automation, and system extension kit.

  • Enterprise Vendor, Service Provider Technology, Enterprise D...

    Real-time analytics takes center stage at TM Forum Live in Nice

    By Adaora Okeleke 04 Jun 2015

    AsiaInfo and Ericsson both made interesting announcements relating to real-time analytics offerings for telcos at this year's TM Forum Live event in Nice.

  • Enterprise Vendor, Service Provider Technology, Enterprise D...

    Amdocs increases big data and analytics portfolio with new applications

    By Adaora Okeleke 25 May 2015

    On May 18, Amdocs announced the launch of a new suite of big data and analytics applications for the telecoms industry. Telcos see significant opportunities in using big data to deliver improved and consistent customer experience across customer channels; as a result, Amdocs has developed a suite of pre-packaged applications for telcos’ most common use cases for big data and analytics.

  • Enterprise Vendor, Service Provider Technology, Enterprise D...

    BT buys into CA Secure Cloud for identity management in the cloud

    By Adaora Okeleke 27 Apr 2015

    BT has announced the integration of CA Secure Cloud into its new managed identity service offering, BT Assure Cloud Identity. Cloud-based identity service offerings have the potential to strengthen existing enterprise service offerings, but their success will depend on the strength of the identity management infrastructure supporting these services.

Tweets from Adaora