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Welcome to our Media Center

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As one of the most experienced analyst teams in the industry, Ovum is a respected source of guidance for technology business leaders, CIOs, vendors, service providers, and regulators looking for comprehensive, accurate, and insightful market data, research, and consulting. Our press releases regularly highlight key data milestones and analysis from our industry leading intelligence and insight products.

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Latest media coverage and press releases

Analyst opinion

  • Consumer and Entertainment Services

    5G: World's first commercial services promise 'great leap'

    By BBC 05 Apr 2019

    Ed Barton, chief television and entertainment analyst at Ovum, said the shift from today's 4G networks to 5G will be significant. He said first-generation or 1G networks enabled voice, 2G brought text, 3G static images or photos, and 4G enabled video. "We're expecting the leap from 4G to 5G to be a much greater leap than ever before."

    Topic 5G

  • Consumer and Entertainment Services

    Can Google’s Stadia compete with consoles and high-end PCs?

    By Financial Times 23 Mar 2019

    “5G is being described as a ‘saviour technology’ — but at least for the next five years, we’re not going to see mass deployment,” said George Jijiashvili, an analyst Ovum.

    Topic Video Gaming

  • Consumer and Entertainment Services

    Apple bets billions on streaming service to curb Netflix dominance

    By DW 22 Mar 2019

    Apple has been forced to play catch-up as growth in demand for iPhones and iPads has stalled. Industry analyst Tony Gunnarsson from London-based consultancy Ovum noted that Apple also incorrectly bet that iTunes would replace DVDs with individual collections of video content.

  • Consumer and Entertainment Services

    Apple Bid for TV Stardom Is Biggest Gamble Yet

    By Light Reading 21 Mar 2019

    That much was perhaps confirmed by Reed Hastings, the CEO of Netflix, when he said earlier this week that his company was not a part of Apple's plans. Those remarks also support a view that what Apple will announce is a platform uniting other video services with its own -- a kind of iTunes "Plus," says Tony Gunnarsson, a senior analyst with market-research firm Ovum.

  • Consumer and Entertainment Services

    Google reveals gaming platform Stadia

    By BBC 19 Mar 2019

    Matthew Bailey, senior analyst at Ovum, told the BBC that if cloud gaming becomes fully mainstream, traditional gaming consoles would be under threat. However he noted that so far the market remains buoyant. "We expect almost 225 million home consoles to be sold worldwide over the next six years, primarily driven by the success of the Nintendo Switch and upgrades to Sony and Microsoft's next generation hardware." Read more

    Topic Video Gaming

  • Consumer and Entertainment Services

    At GDC, all eyes are on Google's upcoming game streaming service

    By Fox 5 18 Mar 2019

    As 5G networks get rolled out, cloud gaming services will be able to take advantage of its low-latency and high speeds. “Cloud gaming services will erode the appeal of traditional gaming consoles, leading us to believe that the next generation of game consoles will be the last,” said Matthew Bailey, Senior Analyst at market research firm Ovum in an emailed statement.

    Topic Video Gaming

  • Consumer and Entertainment Services

    How HoloLens 2 stacks up against its rival mixed reality headsets

    By Wired 08 Mar 2019

    “Microsoft is going with a PC market-style approach with its Mixed Reality platform,” says George Jijiashvili, senior analyst for AR, VR and gaming at Ovum. “The issue with AR and MR right now is that none of it is affordable, unfortunately.”

    Topic Wearables

  • Enterprise Services

    Wipro shedding low-margin and non-core units to match its peers

    By Business Standard 07 Mar 2019

    "Alight is a specialist in providing human resources (HR) solutions, while Wipro is aligning itself totally to the digital services space. In light of this, it makes sense to sell these two businesses to Alight, as these align more closely to Alight's portfolio than Wipro's current focus," says Hansa Iyengar, senior analyst at London-based Ovum Research.

  • Consumer and Entertainment Services

    Spotify acquires podcast companies Gimlet Media and Anchor, as monthly podcast listeners near 1.0 billion

    14 Feb 2019

    Spotify has announced the acquisition of two podcast companies: Anchor, which provides a distribution and monetization tool for podcast creators, and Gimlet Media, a startup podcast producer. While Spotify, which is now the second-largest podcasting platform in the world, already supports podcasts produced by Gimlet, such as StartUp and Reply All, the deal will bolster Spotify’s capabilities for developing its own original content portfolio. 

  • Consumer and Entertainment Services

    Sony’s oddball smart straps cost more than an Apple Watch

    By Wired 13 Feb 2019

    George Jijiashvili, senior analyst at Ovum, sees bulky designs and limited functionality as the main reasons that smart traditional watch straps have remained a niche to date. “I believe the saving grace for smart watch straps could be payments,” he says.

    Topic Wearables

  • 5G Accelerator

    5G Accelerator

    By Ovum 05 Feb 2019

    5G Accelerator draws together Ovum’s key 5G market analysis and data into a single subscription service. With ongoing updates from our research agenda and direct support from our team of expert analysts, the service is designed to evolve with your 5G intelligence needs.

    Topic 5G

  • Digital Consumer Insights, World TV Information Service, Con...

    Netflix hits 1.5m subs in Italy

    By Advanced Television 22 Jan 2019

    According to Ovum’s estimates, the other major international competitor, Amazon Prime, which launched a year later, had about 2 million registered retail users in Italy in 2018. Of these, about 460,000 were Prime subscribers, who have access to Prime Video as part of the package.

  • Digital Consumer Insights, World TV Information Service, Con...


    By Wired 15 Jan 2019

    “On the surface, it does seem to be a bit of jeopardy to increase prices when the competitive services are coming,” says Tony Gunnarsson, a principal analyst at Ovum focused on the streaming media business.

  • Service Provider Technology

    Google: I don't know why you say Allo, I say goodbye

    By The Register 07 Dec 2018

    Pamela Clark-Dickson, practice leader for communications and social at Ovum, told El Reg: "Google's messaging strategy has been fragmented – it hasn't gone well with any of its apps."

  • IT

    CAUDIT and Ovum Announce Partnership to Boost Cutting-Edge Technologies in Higher Education and Research Institutes

    03 Dec 2018

    CAUDIT and Ovum have announced an agreement to collaborate on strategic initiatives of common significance. Supporting IT leadership within the higher education and research sector through sharing global and local data and insights will bring substantial benefits to both organisations and universities across Australia and New Zealand.