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Introducing Ovum

Ovum is a market-leading data, research and consulting business focused on helping digital service providers and their technology partners thrive in the connected digital economy.


We create business advantage for our customers by providing actionable insight to support their business planning, product development and go-to-market initiatives.


Our unique combination of authoritative data, market analysis and vertical industry expertise is designed to empower your decision making, helping you profit from new technologies and capitalize on evolving business models.








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                 About us


Ovum in the press

UK's Leading Management Consultants

Ovum has been ranked as one of the UK's Leading Management Consultants in 2018 within the Internet, media and entertainment sector.

The ratings are compiled by the Financial Times and are based on recommendations by clients and peers.

Financial Times 18 January 2018

Excellence in Sales Lead Responsiveness

Ovum was recognized by Outsell for Excellence in Sales Lead Responsiveness, and awarded the No.1 spot among IT research firms and the third spot in the overall rankings. 

"We are honored to be recognized by Outsell for Sales Lead Responsiveness Excellence. We strive to provide outstanding support to prospective and existing customers across all types of inquiries..." - Aneil Rakity, President & Managing Director at Ovum.

The Last Mile: Outsell Sales Lead Response Marketing 2017 30 November 2017

Quoted in Vodafone's 2017 Financial Report

According to Ovum, fixed broadband will be the fastest-growing market, with revenues increasing at a compound annual rate of 3.1% from 2016 to 2021, ahead of pay TV at 2.5% and mobile at 1.9%.

Ovum forecast quoted by Vodafone 2017

Tony Baer in the Top 25 Thought Leaders & Influencers

Tony Baer, Principal Analyst at Ovum, has been recognized by onalytica as one of the worlds's Top 25 Thought Leaders and Influencers on Data Science and Big Data.

onalytica / Joe Fields 18 April 2018

Alexander Harrowell featured in Top Ten Technology Analysts

Alexander Harrowell, Senior Analyst at Ovum, has been featured in the Top Ten Independent Technology Analysts by Enterprise Management 360. His specialism is SoHo and SME's in the IT and Telecoms industry, an area that set for more growth in the future.

Enterprise Management 360 3 April 2018

Digital Futures 2018 - save the date Digital Futures 2018

Senior Management Team


Research Leadership Team

Aneil Rakity

President of Ovum 



Tim Jennings

Chief Research Officer


Richard Mahoney

Global Director of Consulting



Evan Kirchheimer

Research Director, Enterprise Services 


Jean-Marc Mezin

Marketing & Customer Success Director



Rob Gallagher

Research Director, Consumer and Entertainment


Adam Campbell

Finance Director



Mike Roberts

Research Director


Ramsey Hashem

Chief Commercial Officer



Kieran Hines

Head of Industries


Marty Schecter

Product Management Director



Maxine Holt

Research Director



Tom Pringle

Head of Applications Research



Gareth Sims

Research Director, Forecasting and Data Analysis

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

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