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Introducing Ovum

Ovum is a market-leading data, research and consulting business focused on helping digital service providers, technology companies and enterprise decision-makers thrive in the connected digital economy. We create business advantage for our customers by providing actionable insight to support their business planning, product development and go-to-market initiatives.

Ovum is part of newly formed division, Informa Tech a B2B Information Services business serving the Technology, Media and Telecommunications sector. 

Our unique combination of authoritative data, market analysis and vertical industry expertise is designed to empower your decision making, helping you profit from new technologies and capitalize on evolving business models.

New research subscription services include the 5G Accelerator, the Cybersecurity Accelerator and Tractica’s AI service.


Following the creation of the Informa Tech business earlier this year, Ovum’s parent company, Informa Tech, has acquired the majority of IHS Markit’s TMT portfolio. Read more.


Want to learn more?

For a more detailed look at Ovum, our services and 2019 research themes access the full Introduction to Ovum pack.

Introducing Ovum


Latest from Ovum

The industry’s most powerful data and forecasting service, designed to help you quickly understand your target markets, their size, growth rates, and trends across Mobile, fixed TV and video markets.

5G Accelerator draws together Ovum’s key 5G market analysis and data into a single subscription service.

Ovum’s Cybersecurity Accelerator provides all the data and insight necessary to help you make the critical decisions to succeed in this quickly changing market.

Who we work with

Ovum Customers

Ovum in the press

UK's Leading Management Consultants

Ovum has been ranked as one of the UK's Leading Management Consultants in 2019 within the Internet, media and entertainment sector.

The ratings are compiled by the Financial Times and are based on recommendations by clients and peers.

Click here to see report

Financial Times 30 January 2019

Excellence in Sales Lead Responsiveness

Ovum was recognized by Outsell for Excellence in Sales Lead Responsiveness, and awarded the No.1 spot among IT research firms and the third spot in the overall rankings. 

"We are honored to be recognized by Outsell for Sales Lead Responsiveness Excellence. We strive to provide outstanding support to prospective and existing customers across all types of inquiries..." - Aneil Rakity, President & Managing Director at Ovum.

The Last Mile: Outsell Sales Lead Response Marketing 2017 30 November 2017

Quoted in Vodafone's 2017 Financial Report

According to Ovum, fixed broadband will be the fastest-growing market, with revenues increasing at a compound annual rate of 3.1% from 2016 to 2021, ahead of pay TV at 2.5% and mobile at 1.9%.

Ovum forecast quoted by Vodafone 2017

Alexander Harrowell featured in Top Ten Technology Analysts

Alexander Harrowell, Senior Analyst at Ovum, has been featured in the Top Ten Independent Technology Analysts by Enterprise Management 360. His specialism is SoHo and SME's in the IT and Telecoms industry, an area that set for more growth in the future.

Enterprise Management 360 3 April 2018

Leadership team

President of Ovum
Global Consulting Director
Chief Research Officer
VP Product Management and Marketing
Finance Director
HR Business Partner

Research leadership team

Research Director
Research Director, Enterprise Services
Research Director, Consumer and Entertainment Services
Head of Industries
Research Director
Research Director
Research Director, Forecasting and Data Analysis

Upcoming events

24 Feb 2020




24 Feb 2020



MWC (Mobile World Congress 2020)

10 Mar 2020

San Diego , USA


OFC (The Optical Networking and Communication Conference & Exhibition)

Have any questions?  Speak to a specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

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