About us | Ovum

Introducing Ovum

Ovum is a market-leading data, research and consulting business focused on helping digital service providers and their technology partners thrive in the connected digital economy.

We create business advantage for our customers by providing actionable insight to support their business planning, product development and go-to-market initiatives.

Our unique combination of authoritative data, market analysis and vertical industry expertise is designed to empower your decision making, helping you profit from new technologies and capitalize on evolving business models.

Want to know more?

Find out more about how Ovum can help organizations thrive in the connected digital economy.

Ovum in the press

UK's Leading Management Consultants

Ovum has been ranked as one of the UK's Leading Management Consultants in 2018 within the Internet, media and entertainment sector.

The ratings are compiled by the Financial Times and are based on recommendations by clients and peers.

Financial Times 18 January 2018

Excellence in Sales Lead Responsiveness

Ovum was recognized by Outsell for Excellence in Sales Lead Responsiveness, and awarded the No.1 spot among IT research firms and the third spot in the overall rankings.

"We are honored to be recognized by Outsell for Sales Lead Responsiveness Excellence. We strive to provide outstanding support to prospective and existing customers across all types of inquiries..." - Aneil Rakity, President & Managing Director at Ovum.

The Last Mile: Outsell Sales Lead Response Marketing 2017 30 November 2017

Quoted in Vodafone's 2017 Financial Report

According to Ovum, fixed broadband will be the fastest-growing market, with revenues increasing at a compound annual rate of 3.1% from 2016 to 2021, ahead of pay TV at 2.5% and mobile at 1.9%.

Ovum forecast quoted by Vodafone 2017

Tony Baer in the Top 25 Thought Leaders & Influencers

Tony Baer, Principal Analyst at Ovum, has been recognized by onalytica as one of the worlds's Top 25 Thought Leaders and Influencers on Data Science and Big Data.

onalytica / Joe Fields 18 April 2018

Alexander Harrowell featured in Top Ten Technology Analysts

Alexander Harrowell, Senior Analyst at Ovum, has been featured in the Top Ten Independent Technology Analysts by Enterprise Management 360. His specialism is SoHo and SME's in the IT and Telecoms industry, an area that set for more growth in the future.

Enterprise Management 360 3 April 2018

Senior Management Team

Aneil Rakity,

President of Ovum

Richard Mahony,

Global Director of Consulting


Adam Campbell, Finance Director	Frank Capovilla, Global Sales Director	Marty Schecter, Head of Product Management & Marketing

Research Leadership Team


Tim Jennings, Chief Research Officer	Evan Kirchheimer, Research Director, Enterprise Services	Rob Gallagher, Research Director, Consumer and Entertainment Services




Kieran Hines, Head of Industries	Maxine Holt, Research Director	Tom Pringle, Head of Applications Research